Inner-city campaigns move quickly. Lachy Reid's strength is knowing what to read before the market responds. A Sales Agent at Atlas New Farm, Lachy specialises in Teneriffe and Fortitude Valley — two of Brisbane's most active inner-city markets. His approach brings together finance, digital marketing and people-led service, giving vendors a campaign shaped by both data and attention. With a degree in finance, a diploma in business and experience across corporate finance and digital marketing sales, Lachy understands how to read market trends, buyer behaviour and campaign performance. That background helps him turn information into clear recommendations: how to position the property, where to focus attention and when to adjust. His energy sits behind the detail. Lachy takes the time to understand each vendor's goals, explain the strategy and provide advice that feels practical rather than overwhelming. For Teneriffe and Fortitude Valley vendors, working with Lachy means a campaign guided by insight, supported by service and sharpened by a clear understanding of what the data is saying.