Alicia Chen

Alicia Chen brings a calm, considered approach to property across Northbridge, Castle Cove, Castlecrag and the surrounding Lower North Shore.

With experience across residential and off-the-plan sales, Alicia understands how buyers make decisions — what they notice, what they question and what gives them confidence to move. Her approach is grounded in preparation, clear communication and a close understanding of the markets she represents.

Before joining Atlas, Alicia built her experience across high-performing sales environments, including projects that achieved record results in the upper North Shore and Macquarie Park markets. That background gives her a strong understanding of buyer motivation, property presentation and the details that help a campaign move with intent.

Fluent in Mandarin and English, Alicia also brings an added layer of communication support when needed. It is one part of a broader strength: her ability to create clarity for vendors and buyers throughout the campaign.

For vendors, working with Alicia means a campaign supported by local focus, clear buyer communication and considered execution — helping position the property with intent and connect it with the right buyer.